Vineyards Image

How Wine Became Modern at SFMOMA

How Wine Became Modern explores the visual culture of wine and its stunning transformation over the last three decades. Designed in collaboration with renowned architects Diller Scofidio + Renfro, the exhibition combines historical artifacts, architectural models, design objects, newly commissioned artworks, and enticing installations, including a “smell wall,” to probe many aspects of wine culture, among them the globalization of wine, concepts of terroir, wine in popular media, and new strategies in label, glassware, and winery design.

Join us as we pour Hobo Wines and Watkins Family Wines at the VIP opening events and come see Hobo’s Jeanne d’Arc on view in the label wall in the exhibition.